- Technology sales and marketing reps, managers, and executives in California play critical roles for major tech giants as they often create the message used in other countries, according to IDC president Crawford Del Prete: "Tech sales and marketers in California are the Olympians of the field," he told Business Insider.
- It's not surprising that they are also among the most highly paid in the industry based on 2020 H-1B data on salaries paid to foreign hires for sales and marketing roles.
- For example, Oracle hired an internet sales consulting senior manager with a salary of $198,000 while Salesforce hired a vice president of technical product marketing with a salary of $228,000.
- Here's how much Oracle, Salesforce, Google, Cisco, and VMware pay new hires in sales and marketing jobs in California, based on disclosure data for permanent and temporary workers filed with the US Office of Foreign Labor Certification in 2020.
- Visit Business Insider's homepage for more stories.
California has been the center of the enterprise tech world for decades, home to some of the industry's most dominant players like Google, Oracle, and Salesforce.
While these tech giants operate globally, the way they approach the industry and the market is still shaped by strategies and practices that emerge from their California headquarters, mostly in Silicon Valley.
And this particularly true for sales and marketing.
"Tech sales and marketers in California are the Olympians of the field," IDC president Crawford Del Prete told Business Insider. "Many times, in terms of marketing, they are the women and men that create the messaging that gets used all around the world."
California-based sales teams also are "often the test-bed for new and evolving value proposition selling," he added. "They are often selling to other tech buyers, so they have to be on top of their game."
Tech companies invest heavily in their sales and marketing teams, and even bring in talent from overseas to work in their California HQs.
Business Insider analyzed the US Office of Foreign Labor Certification's 2020 disclosure data for permanent and temporary foreign workers to find out what five major enterprise-tech giants — Oracle, Google, Salesforce, Cisco, VMware — pay talent in sales and marketing roles in California.
Companies are required to disclose information, such as salary ranges, when they hire foreign workers under the H-1B visa program, giving insight into what these major companies are willing to shell out for talent.
This data comes with some caveats: For some positions, the companies gave only a salary range, rather than a specific figure. And the data included here may not give a complete picture of any given employee's compensation package, which could also include cash or stock bonuses. Still, the disclosure data gives a rare look into the sales and marketing wages paid by these tech giants in California.
Here's how much these top enterprise technology companies paid sales and marketing employees hired in California in 2020:
Oracle hired an internet sales consulting senior manager with a salary of $198,000
Based in Redwood City, Oracle has been a major player in Silicon Valley for more than 40 years. The corporate behemoth runs a global sales and marketing team that helps the company compete in the biggest enterprise tech markets in the world.
Here are some of Oracle's recent hires for sales and marketing jobs in California and how much they are paid based on 105 approved visa applications:
Internet sales consulting senior manager: $198,000
Principal sales consultant: $148,000
Sales consulting manager: $140,000
Internet sales consulting manager: $140,000
Senior internet sales consultant: $138,000
Product marketing analyst: $108,000
Sales performance designer: $80,000
Salesforce hired a vice president of technical product marketing with a salary of$228,000
Based in San Francisco, Salesforce was one of the stars of the dot-com era. The technology giant was also one of the major pioneers of cloud computing, which revolutionized the way enterprises access and pay for software applications.
Here are some of Salesforce's recent sales and marketing hires in California and how much they are paid based on 742 approved visa applications:
Vice president, technical product marketing: $228,000
Data engineering, senior manager, marketing analytics: $161,000
Product marketing manager, analytics: $149,000
Product marketing manager: $114,000
Senior analyst, marketing analytics: $114,000
Senior analyst, sales strategy: $110,000
Senior analyst, indirect sales strategy: $104,000
Google hired a product marketing management director with a salary of $315,000
Google is known in the San Francisco Bay Area for maintaining a massive campus in the city of Mountain View. The tech giant also has a presence in San Francisco.
Founded in 1998, at the height of the dot-com boom, Google rapidly grew from operating the world's most powerful search engine to becoming a dominant player in cloud computing.
Here are Google's recent sales and marketing hires in California and how much they are paid based on 5,228 approved visa applications.
Director, product marketing management: $315,000
Sales operations manager: $257,000
Product marketing manager: $234,000
Sales engineer: $195,000
Sales operations associate: $177,000
Sales operations associate manager: $164,000
Marketing and analytics lead: $156,000
Cisco hired a technical marketing engineer with a salary between $161,000 and $234,000
Based in San Jose, Cisco became a powerhouse in the market for networking equipment. It is also considered one of the most iconic companies that have helped define Silicon Valley culture.
Here are some of Cisco's recent sales and marketing hires in California and how much they are paid based on 403 approved visa applications:
Technical marketing engineer: $161,000 to $234,000
Digital marketing manager: $162,000 to $189,000
Virtual sales specialist: $94,000 to $175,000
Manager, partner marketing: $162,000 to $173,000
Technical marketing manager: $114,000 to $164,000
Sales specialist: $161,000
VMware hired a senior product marketing manager with a salary of $240,000
Based in Palo Alto, VMware became one of the pioneers of virtualization, software that made it possible for businesses to tap disparate computing systems as one network. Founded in 1998, the company, which is now owned by Dell Technologies, was one of the major software players to emerge from the dot-com era.
Here are some of VMware's sales and marketing hires in California and how much they are paid based on 525 approved visa applications:
Senior product marketing manager: $240,000
Group product marketing manager: $235,000
Senior product line marketing manager: $220,000
Technical product development marketing: $209,000
Product line marketing manager: $198,000
Senior product line marketing manager: $192,000
Senior product marketing manager: $185,000
Source: Read Full Article