Fitness Clubs Facing $10 Billion Revenue Hit as Members Flee

Fitness clubs rocked by Covid-19 closures face a swell of bankruptcies with more than $10 billion of revenue wiped out as clients ditch memberships, according to investment bankHarrison Co.

In a Harrison survey of 1,000 fitness club users, more than a third said they have canceled or plan to terminate existing memberships.

“There are 38,000 locations throughout the U.S., and about a third have a reasonably high probability of being shut down,” Paul Byrne, an investment banker at Harrison who was formerly president at elliptical-maker Precor, said in a Bloomberg Television interview. A large number are “probably not going to make it through this.”

Gyms already loaded with debt are facing long-term declines in revenue despite social-distancing measures to fight the spread of the coronavirus beginning to ease across the U.S. People are likely to continue shunning closely-packed fitness centers to avoid being in close proximity to other individuals even as the economy reopens, according to the report.

19,056 in U.S.Most new cases today

-13% Change in MSCI World Index of global stocks since Wuhan lockdown, Jan. 23

-1.​044 Change in U.S. treasury bond yield since Wuhan lockdown, Jan. 23

-4.​8% Global GDP Tracker (annualized), April

“The No. 1 concern we had in our study is cleanliness,” Byrne said. He expects more brands to go digital, and many boutique studios to raise class prices to keep up with rent payments.

Theowner of the New York Sports Clubs chain andGold’s Gym are among firms that have weighed bankruptcy or already filed.

“The short-term issue for a lot of them is liquidity,” Byrne said.

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