As the pandemic restrictions change or end across the UK and in-person fundraising resumes, the Fundraising Regulator is calling on members of the public to look out for the Fundraising Badge before donating to charity, so that they can give with confidence.
A charity will display the regulator’s logo to show they are registered with the regulator. It means a member of the public can donate to a cause and know that it has agreed to fundraise in a way that is legal, open, honest and respectful.
By displaying the badge, it shows the charity has made a public commitment to the standards in the Code of Fundraising Practice, which applies to all charitable fundraising across the UK.
People should look for the Fundraising Badge in the following places: on charity advertisements, this might be in magazines, on the internet, on billboards and even on the bus or train; on the donation pages of a charity’s website; in their social media posts; on street collection buckets; or on leaflets received by post.
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Displaying the Fundraising Badge is also a beneficial tool for charities. Research commissioned by the Fundraising Regulator finds that people are more likely to give to organisations who have registered with the Fundraising Regulator and display the Fundraising Badge to show their commitment to fundraising standards.
Chief Executive of the Fundraising Regulator, Gerald Oppenheim, said: “It is fantastic to see charities returning to public fundraising activity again, but it is vital that the public feel confident when donating.
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“Looking out for the Fundraising Badge should always form a key part of the public’s checking process when giving to charity. This will help them to give safely and know that their generous donation is going to a cause they care about.
“If a charity is not displaying the Fundraising Badge, and a member of the public is unsure about its legitimacy, they should look for the registered charity number on their website, check the Fundraising Regulator’s directory or ask to see a fundraiser’s ID badge if approached on the street or at their door.
“If they have concerns that a fundraising cause may be fraudulent, this can be reported to the local authority, Action Fraud or the Police.”
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